About Our SEO Services
There are various marketing channels to drive revenue when looking for ways to grow your business. SEO is an excellent long-term performance marketing channel, with results taking time, but the return can be far greater than Social Media or Paid Media. Trail Digital offers SEO services to help boost your business, improve your website and get more traffic.
Why Use Trail Digital For All Your SEO Needs
Why do you need SEO for your business?
If you have a website, you want people to find it and that’s where search engine optimisation (SEO) comes in. SEO makes your site more visible to search engines resulting in more clicks and conversions. It’s an essential part of any online marketing strategy. At Trail Digital, we focus on providing the best user experience, which Google will always favour, regardless of algorithm updates.
8.5 billion daily searches
At Trail Digital, our SEO focuses on getting more sales and leads for your business. After all, that is the one thing tied to more revenue and should be the sole driver of any performance marketing channel.
Why Customers Love Trail Digital
Search Engine Optimisation Services
On-site SEO, also known as on-page SEO, is the practice of optimising elements on a website to rank higher and earn more relevant traffic from search engines. This is done by ensuring information is easily accessed with optimised content and other elements on the website itself, as opposed to relying on links from other websites (an Off-page strategy) or other external signals.
Technical SEO refers to the process of ensuring your website is indexed and crawlable to the Google bot and in line with good website practices. Often when websites are coded, it is not with SEO in mind. It can also include dealing with website migrations, page speed optimisation, and various language markups (schema.org), which Search Engines understand better than standard website code.
This is an initial taster for those unwilling to take the full plunge into a project or retainer. The intro SEO packages include setting up your Google Search Console, sitemap submission, SEO plugin, and two top priorities for your website to drive the most value.
Website migration refers to making significant changes to a website, such as changing its domain, content, design, structure, or platform, in a way that could potentially impact search engine visibility. SEO Website Migration Services, therefore, encompass the strategies, practices, and actions taken to ensure that the website migration doesn’t harm the site’s search engine rankings, organic traffic, and overall SEO performance.
Brands We’ve Helped
Frequently Asked Questions
How long results take is a difficult question to answer. No business is the same and each business has a different starting point. Two businesses in the same industry can have wildly different results in the same timeframe. We always aim to tackle the lowest-hanging fruit to prove our value early on.
As a general guideline within 6-12 months, you’ll start to see an improvement. It could however take less and of course longer.
The SEO audit will include:
- Technical fixes
- On page fixes
- Local SEO fixes
- Competitor analysis
- Keyword strategy
- Content updates
And it will all be ordered from high to low, with high indicating that these are the most pressing issues, with low less important.
There are two options when it comes to these services. Either front-load a large amount of the work, with monthly content and light maintenance or a retainer style model with ongoing monthly content. Both are effective in achieving results.
Once a month, you’ll receive a report detailing what we have done, what is planned for the next month and what we can learn from the previous month. Reporting is essential for accountability, for you as a client and to ensure we’re doing our best work.