About Our SEO Services

There are various marketing channels to drive revenue when looking for ways to grow your business. SEO is an excellent long-term performance marketing channel, with results taking time, but the return can be far greater than Social Media or Paid Media. Trail Digital offers SEO services to help boost your business, improve your website and get more traffic. 

Why Use Trail Digital For All Your SEO Needs

WordPress SEO specialists

International Experience

Tailored Strategies

Full Transparency

Conversion Focused

Why do you need SEO for your business?

If you have a website, you want people to find it and that’s where search engine optimisation (SEO) comes in. SEO makes your site more visible to search engines resulting in more clicks and conversions. It’s an essential part of any online marketing strategy. At Trail Digital, we focus on providing the best user experience, which Google will always favour, regardless of algorithm updates. 

8.5 billion daily searches

With the world increasingly moving online, your website is the only salesperson that works 24/7. Google processed over 8.5 billion daily searches in 2022. There is a massive opportunity to attract these searchers, and if you’re not actively doing SEO, it’s unlikely that you’re appearing on the first page of Google, where most clicks occur.

At Trail Digital, our SEO focuses on getting more sales and leads for your business. After all, that is the one thing tied to more revenue and should be the sole driver of any performance marketing channel.

Why Customers Love Trail Digital

Dive deep into the experiences of our valued clients and discover how our SEO solutions have propelled their businesses.
Ryan Kriedemann
Ryan Kriedemann
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Joshua and the team at Trail Digital professionally assist us with some tricky SEO work. They kept us updated, communicated well, were patient with me, and helped us navigate website transitions in a manner that reduced the sense of risk and helped us feel secure throughout the process. Reasonable prices with good industry knowledge and superb service make it easy to confidently recommend Trail Digital.
Shmueli Maman
Shmueli Maman
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Trail Digital has delivered outstanding SEO results for our business over the past 6 months. Their expertise and dedication have significantly improved our online presence. Highly recommended!
Dominic Walsh
Dominic Walsh
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Trail Digital are a pleasure to work with. They assisted with the SEO on my website, helping me set up the initial SEO strategy, tracking, and conversions. They over delivered, on time, and were consummate professionals. If you're looking for professionals who cut through the jargon, are professional and punctual, I'd highly recommend Trail Digital.
Sandra Malan
Sandra Malan
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Very happy with Trail Digital. Josh is an expert and very helpful. Been a pleasure working with him.
Alyssa Lohmaier
Alyssa Lohmaier
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Knowledgeable, helpful and friendly. It’s been a pleasure to work with Trail Digital on our website!
John White
John White
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Amazing service and an absolute pleasure to work with Josh!

Search Engine Optimisation Services

Trail Digital can offer the following SEO for your small business

On-site SEO, also known as on-page SEO, is the practice of optimising elements on a website to rank higher and earn more relevant traffic from search engines. This is done by ensuring information is easily accessed with optimised content and other elements on the website itself, as opposed to relying on links from other websites (an Off-page strategy) or other external signals.

Off-page SEO, also known as off-site SEO, is a set of actions taken outside your website to improve your rankings within search engine results pages (SERPs). It effectively deals with your brand awareness across the web.

Technical SEO refers to the process of ensuring your website is indexed and crawlable to the Google bot and in line with good website practices. Often when websites are coded, it is not with SEO in mind. It can also include dealing with website migrations, page speed optimisation, and various language markups (schema.org), which Search Engines understand better than standard website code.

One way we grow your website rankings is by creating sales-related and information-focused content. With a strong focus on writing content that first draws the reader and then aligns with what search engines require. With careful attention to the structure, flow of writing and keywords.
Local SEO is about optimising your website for customers in your local area. This includes optimising your website for relevant local keywords, such as suburb, postal code or city and ensuring your Google Profile Manager listing is optimised for Google’s Local Pack.
As the world of online shopping continues to grow, it is more important than ever for e-commerce businesses to invest in SEO. By optimising your website for search engines, they can ensure that potential customers can find them quickly and that they can rank highly for relevant keywords. Doing so can increase their visibility, traffic, and, ultimately, your sales.

This is an initial taster for those unwilling to take the full plunge into a project or retainer. The intro SEO packages include setting up your Google Search Console, sitemap submission, SEO plugin, and two top priorities for your website to drive the most value.

Website migration refers to making significant changes to a website, such as changing its domain, content, design, structure, or platform, in a way that could potentially impact search engine visibility. SEO Website Migration Services, therefore, encompass the strategies, practices, and actions taken to ensure that the website migration doesn’t harm the site’s search engine rankings, organic traffic, and overall SEO performance.

Brands We’ve Helped

Frequently Asked Questions

Our SEO process starts with a consultation to understand more about your business and tailor a strategy to your needs. We’ll then prepare an SEO audit explaining what is wrong, your current issues, and how to fix these. This is done on our project management board, which helps with effective implementation.

How long results take is a difficult question to answer. No business is the same and each business has a different starting point. Two businesses in the same industry can have wildly different results in the same timeframe. We always aim to tackle the lowest-hanging fruit to prove our value early on.

As a general guideline within 6-12 months, you’ll start to see an improvement. It could however take less and of course longer.

The SEO audit will include:

  • Technical fixes
  • On page fixes
  • Local SEO fixes
  • Competitor analysis
  • Keyword strategy
  • Content updates

And it will all be ordered from high to low, with high indicating that these are the most pressing issues, with low less important.

There are two options when it comes to these services. Either front-load a large amount of the work, with monthly content and light maintenance or a retainer style model with ongoing monthly content. Both are effective in achieving results.

Once a month, you’ll receive a report detailing what we have done, what is planned for the next month and what we can learn from the previous month. Reporting is essential for accountability, for you as a client and to ensure we’re doing our best work.