About us

Trail Digital is a Search Engine Optimisation (SEO) consultancy established in Cape Town. We have a passion for small and medium-sized companies, offering support by clearing the path for your customers and improving your online visibility. We measure success in two ways, firstly, through our clients’ growth and secondly, through excellent customer service. We love what we do and can’t wait to help you.

Joshua Byrne SEM Consultant at Trail Digitl


SEO Consultant

Trail Digital’s founder is Josh, with a wealth of experience in various industries across South Africa, Australia and England. His speciality lies in SEO and PPC, but he is passionate about digital marketing in all forms. Outside of work, Josh enjoys spending time with his family and golden retriever, Toby. Fun fact, Josh relishes trying new things with his latest passion, morning dips in ice-cold seawater.


Lead Digital Designer

Leandra (or Lilly) is the lead designer, having started her career in 2015. Her skill set is extensive, helping businesses of all sizes with their web and graphic design needs. When not at work, she enjoys gardening, yoga and spending quality family time. Fun fact, Leandra began her first business, ‘So Soulful’, at age 13. Luckily for us, her true passion lay in design.

Reviews of our consultants

Dave FreedmanDirector of Operations
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Josh is a gem of a human and an incredible colleague to work with. Having worked with him on numerous projects, I know that the customer is in safe hands with his wide range of knowledge and ambiguity to solve technical issues. Josh will tackle any project with enthusiasm and complete professionalism.
Ché Köhler Co-founder
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Josh has been a real pleasure to work with, his such a fast learner, his got the technical and practical side of marketing down to the T and knows how to see signal between the noise. Like many marketers, he has a penchant for strategy and concepts but like few marketers he also has the ability to execute on these ideas which makes him a valuable member of any team
Tayla FaganInbound Marketing Consultant
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I am not one for cliches like "Goes above and beyond", but to describe Josh’s work ethic, no other phrase will do. He tackles tasks with sophistication beyond his years and has an innately positive attitude that you can’t beat. Josh is ambitious, reliable and hungry to learn. He is also an unbelievable team player, often supporting his colleagues when he sees the chance. 
There is no team or company that would ever regret the decision to work with Josh.
Andrew CuthbertUX Writer
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Josh is a multi-talented person who's always up for a new challenge. During my time working with him, he managed a whole host of company PPC accounts and was successful in growing organic search traffic across the businesses – despite the complexity of the topic structure. He tackled every PPC challenge he encountered head on (and there were many!) and was quick to arrive at a successful solution to every problem. His SEO, PPC and business knowledge is extraordinary and he was always available for any query I had.

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