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Optimising Your Dental Google My Business Profile

As a dental practice owner, you want potential patients to find your business. One of the best ways to do that is to create a robust online presence, and Google My Business (GMB) or your Google Business Profile is a powerful tool that can help you achieve that. Optimising your GMB profile can increase online visibility, attract new patients, and drive more appointments. In this article, we will discuss essential tips for optimising your Google My Business profile as a dental practice, including claiming your listing, using relevant categories, getting reviews, posting updates, monitoring and responding to reviews, using the Q&A section, marking your business with appropriate attributes and ensuring you have a complete profile.

Claiming Your Listing on Google My Business as a Dental Practice

Before you can optimise your Google My Business profile as a dental practice, you must first claim your listing. Claiming your listing verifies that you own the dental practice, allowing you to manage your business information on Google. To claim your listing, go to Google My Business and follow the steps to verify your dental practice. Once you have confirmed your practice, you can optimise your GMB profile. Generally, depending on your location, you’ll need to wait for a verification code or call. You can make updates before that, but they won’t be visible until verified.

Using Relevant Categories to Increase Your Dental Practice's Visibility

Choosing the proper categories for your dental practice is crucial to optimising your Google My Business profile. Relevant categories help Google understand your practice, making it easier for potential patients to find you. For example, select the primary category that is most appropriate (Dentist) and then include additional categories in accordance with the services you offer, such as:

General Dentistry:

  • Dental checkups
  • Teeth cleaning
  • Dental fillings
  • Tooth extractions
  • Root canal treatment
  • Oral cancer screening
  • Dental sealants
  • Fluoride treatment
  • Mouthguards
  • Nightguards
  • Dental bonding
  • Dental crowns
  • Dental bridges

Cosmetic Dentistry:

  • Teeth whitening
  • Porcelain veneers
  • Dental bonding
  • Gum contouring
  • Dental crowns
  • Dental bridges
  • Inlays and Onlays
  • Smile makeovers

Orthodontics:

  • Traditional braces
  • Clear aligners (e.g. Invisalign)
  • Lingual braces
  • Ceramic braces
  • Palatal expanders
  • Retainers
  • Orthodontic headgear
  • Space maintainers

Periodontics:

  • Scaling and root planing
  • Gum graft surgery
  • Bone grafting
  • Dental crown lengthening
  • Periodontal pocket reduction
  • Regenerative procedures
  • Dental implant placement

Endodontics:

  • Root canal treatment
  • Apicoectomy
  • Pulpotomy
  • Pulpectomy
  • Root canal retreatment
  • Endodontic surgery

Prosthodontics:

  • Dental implants
  • Dentures (full and partial)
  • Dental crowns
  • Dental bridges
  • Implant-supported dentures

Oral and Maxillofacial Surgery:

  • Tooth extractions (including wisdom teeth)
  • Dental implant placement
  • Bone grafting
  • Sinus lift
  • Orthognathic (jaw) surgery
  • Facial trauma surgery
  • TMJ (temporomandibular joint) surgery
  • Cleft lip and palate repair
  • Oral pathology and biopsy

Pediatric Dentistry:

  • Dental checkups for children
  • Dental cleanings for children
  • Dental sealants
  • Fluoride treatments
  • Pulpotomy
  • Space maintainers
  • Early orthodontic assessment
  • Habit-breaking appliances

Sedation Dentistry:

  • Nitrous oxide (laughing gas)
  • Oral sedation
  • Intravenous (IV) sedation
  • General anaesthesia

Emergency Dentistry:

  • Emergency tooth extractions
  • Root canal treatment for acute pain
  • Dental abscess treatment
  • Dental trauma care
  • Broken or lost restorations
  • Toothaches and dental pain management

Getting Reviews: How to Encourage Patients to Leave Feedback for Your Dental Practice

Reviews are essential in local SEO for dental practices and can significantly impact your practice’s online visibility. Encourage your patients to leave reviews by asking them directly after appointments, adding a review link to your website or email signature, or providing incentives for leaving feedback. Remember to respond to all positive or negative reviews to show that you value your patients’ opinions and care about their satisfaction. You can grab your unique link to send patients by watching the video below.

Posting Updates with UTM and CTA for Better Engagement with Patients

Posting regular updates on your Google My Business profile as a dental practice is a great way to engage with your audience and keep them informed about your practice. Consider posting your content marketing here too! To make your updates more effective, use UTM codes to track your clicks and include a clear call-to-action (CTA) to encourage patients to book an appointment or ask questions.

Monitor and Respond to Reviews for Better Patient Care

Monitoring and responding to reviews is essential to managing your Google My Business profile as a dental practice. Regularly check your reviews and respond promptly to negative feedback to show that you care about your patients and are willing to address any issues. Responding to positive reviews can also help build patient loyalty and increase engagement.

Using the Q&A Section to Answer Patient Questions About Your Dental

Practice The Q&A section on your Google My Business profile as a dental practice is an excellent way to answer patient questions and provide helpful information about your practice. Monitor the Q&A section regularly and respond promptly to any questions or concerns.

Mark Your Dental Practice with Relevant Attributes for Better Visibility

Adding relevant attributes to your Google My Business profile as a dental practice can help patients find you more easily. Attributes are specific details about your practice, such as whether you offer dental implants, teeth whitening, or emergency dental services. Choose the attributes that best describe your practice and update them regularly to ensure accuracy. Consider the following:

  • Accessibility – is the practice accessible to people with disabilities?
  • Crowd – does the business accept LGBTQ+ members?
  • Planning – are appointments the only option, or do you accept walk-ins?

Ensure You Have a Complete Profile

A complete profile on Google My Business as a dental practice is essential for increasing your online visibility. Ensure your profile includes a detailed description of your practice (with the relevant services you offer), a phone number, an email address, and a booking link, if applicable. Providing complete and accurate information can help potential patients find and connect with your dental practice.

Including Images From Your Dental Practice to Showcase Your Services

Adding images to your Google My Business profile as a dental practice is an excellent way to showcase your services and attract new patients. Use high-quality photos that showcase your practice and its unique features. Consider adding images of your team members, location, and before-and-after pictures of your dental work to give potential patients a better understanding of what your practice is all about.

Optimising your Google My Business profile as a dental practice can help increase your online visibility, attract new patients, and drive more appointments. By claiming your listing, using relevant categories, getting reviews, posting updates, monitoring and responding to reviews, using the Q&A section, marking your practice with appropriate attributes, ensuring you have a complete profile, and including images from your practice, you can create a robust online presence and stand out from other dental offices. Remember these tips and regularly update your profile to maximise your results. If you need help optimising your Google My Business profile or need help with SEO services, get in touch, we’d be happy to help!

FAQs

You can edit your profile anytime to ensure accuracy and keep your information current.

Encourage your patients to leave reviews by asking them directly after appointments, adding a review link to your website or email signature, or providing incentives for leaving feedback. Consider running a competition for existing patients to get more reviews.

Regularly posting updates can help keep your patients engaged and informed. Aim to post updates at least once a week. An easy solution to is take your social media posts and repurpose them as posts.

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