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What Are the Best SEO Plugins for Small Businesses?

Navigating the vast world of WordPress plugins can be daunting, especially when you’re a small business searching for SEO solutions that won’t break the bank. With a myriad of options clamouring for attention, how do you discern which ones truly elevate your online presence? Learn about the top 3 best plugins for WordPress, including a page speed plugin, an image optimisation plugin and our favourite SEO plugin. Let’s dive in!

3 Best SEO Plugins for WordPress


You can significantly boost website performance through caching, and WP-Rocket stands as a top-tier solution in this realm. Specially tailored for small businesses that desire maximum efficiency without the complexities, WP-Rocket emerges as a powerful tool that is easy to set up and manage. Compared to the development cost, this solution is miles ahead.

WP-Rocket Features

Crafted with precision and a deep understanding of website dynamics, WP-Rocket has numerous features that push for optimal performance, including:

  • Page Caching: Speed up your site by caching pages for immediate viewing.
  • Browser Caching: Resources such as images and CSS files are stored locally for faster access.
  • eCommerce Optimisation: Ensures sensitive pages, like your cart, aren’t cached, protecting the purchasing process.
  • Excellent Compatibility: Harmonises well with popular themes and plugins, including Elementor and Divi.
  • GZIP Compression: Reduces file sizes to deliver content faster.
  • Media Optimisation: With LazyLoad, images load only when required, saving bandwidth and time.
  • Database Optimisation: Keeps your backend tidy for faster performance.


WP-Rocket offers various pricing options, catering to different needs:

Single – $59 (R1112) per year for one website
Plus – $119 (R2241) per year for up to three websites
Infinite – $299 (R5631) per year for unlimited websites

Investing in WP-Rocket isn’t just about acquiring a tool; it’s about buying peace of mind, knowing that a significant percentage of web-performance best practices are applied automatically.

While there isn’t a trial version, a 14-day refund policy ensures you make a risk-free decision.

WP-Rocket Benefits

The WP-Rocket WordPress plugin stands out for several reasons, including:

  • Quick Setup: Most performance enhancements kick in automatically.
  • Powerful Features: Tools like LazyLoad, Remove Unused CSS, and Delay JS significantly improve load times.
  • Broad Compatibility: Be it popular plugins or WordPress themes, WP-Rocket plays well with most.
  • eCommerce and Multilingual Ready: Seamless performance regardless of the nature of your site.
  • Stellar Support: Doubts are swiftly addressed with their excellent support.

Why Is Page Speed Important?

Aside from enhancing your website’s overall performance, WP-Rocket stands out for speeding up the loading time. But why is this page speed so important?

Page speed is crucial for a seamless user experience. In today’s digital age, users expect rapid website load times. If a site lags, even by a few seconds, impatience grows, and the chances of a user bouncing increases exponentially.

Research indicates that the likelihood of a user leaving a webpage rises by 32% when the load time extends from 1 second to 3 seconds. Therefore, prioritising page speed is an investment in first impressions, user satisfaction, and overall website success.

How To Install WP-Rocket on WordPress

Setting up WP-Rocket is a breeze. Here are a few simple steps:

  1. Ensure you meet the minimum requirements: PHP 7.3+, WordPress 5.8+, and Action Scheduler 3.0.0+.
  2. Purchase and download the WP-Rocket zip file from the official site.
  3. Automatic Installation: Go to WordPress Dashboard > Plugin > Add New > Upload Plugin. Select the zip file, install, and activate.

WP-Rocket: Paid vs. Premium

Unlike some tools, WP-Rocket doesn’t offer a free version. Instead, the paid tiers are crafted to provide scalability, ensuring businesses of any size get value for their money.

This ensures every user receives premium features, top-notch support, and regular updates. Given the impactful results WP-Rocket delivers, many users find the ROI well worth the investment.

For small businesses, consider opting for the Single plan at $59 (R1112) per year. You can easily upgrade to add more websites to your account if you want.

Imagify WordPress Plugin

The digital realm is vast, and every tiny detail, such as image load times, matters. Imagify, a leading image optimisation plugin for WordPress, serves as a beacon for small businesses to ensure that their website visuals are appealing and efficient in speed and size. 

Read more: Defining your target market and branding

Imagify Features

Delving into Imagify’s capabilities, many features enhance your website’s performance, including:

  • Advanced Image Optimisation: Seamlessly resize and compress images without compromising their quality.
  • Asynchronous Bulk Optimisation: Optimise a multitude of images in one go.
  • User-friendly Interface: Navigate through Imagify’s functionalities effortlessly.
  • WebP Conversion: Adopt the future of image formats with WebP, ensuring lighter and faster images for an improved user experience and SEO.
  • Automatic On-the-fly Optimisation: Every image uploaded is automatically optimised at its best compression level.
  • Restore Original Images: You can revert to the image’s original state if needed.


For small businesses with tight budgets, the good news is that Imagify offers a free Starter plan that allows up to 20MB of images to be optimised monthly across unlimited websites.

If your requirements are more extensive, the Growth plan, priced at around $4.99 (R94.16) a month, gives you 500MB per month with an additional cost of $5 (R94.35) per GB. On the other hand, if you’re seeking no bounds, the Infinite plan at $9.99 (R188.51) a month grants unlimited image optimisations.

With Trail Digital’s SEO service for WordPress websites, Imagify is included for free.

Imagify Benefits

Why do we vouch for Imagify? Here are a few top advantages of using Imagify for your small business:

  • Superior User Experience: The overall user experience is enhanced with faster image loading.
  • SEO Boost: Faster loading images can positively impact search engine rankings.
  • Easy Integration with CMS: With add-ons available, seamlessly use Imagify directly from your CMS, including WordPress.
  • Cost-effective: Imagify provides an optimum blend of cost and functionality, especially for small businesses.
  • Improved Core Web Vitals: Image optimisation directly influences Core Web Vitals, crucial metrics for web performance.

WebP Image Format and Imagify Integration

The digital landscape constantly evolves, introducing faster and more efficient content presentation methods. Enter WebP, an innovative image format crafted to provide top-tier compression, both lossless and lossy, ensuring web images are of high quality yet occupy minimal space.

The advantages are clear when you consider that WebP lossless images are 26% smaller than their PNG counterparts, and lossy images can be up to 34% more compact than equivalent JPEGs without sacrificing quality. Add in transparency features, and the adaptability of WebP truly shines.

Here’s the cherry on top: Imagify seamlessly integrates WebP conversion, streamlining your website optimisation. By leveraging WebP through Imagify, you’re accelerating your website’s loading time, enhancing the user experience. This becomes even more important for e-commerce websites that rely on a large amount of imagery.

How To Install Imagify on WordPress

Setting up Imagify on your WordPress site is a walk in the park. Here are a few easy steps:

  1. Navigate to Plugins > Add New in your WordPress Admin.
  2. Search for the Imagify plugin.
  3. Click Install Now and follow the prompt to Activate Imagify.
  4. Under Media, you’ll find Bulk Optimization to optimise all site images.
  5. Under Media > Other Media, view images outside the typical WordPress Media Library.
  6. Notice new options on your Media Library page, with a dedicated Imagify column and optimisation stats.
  7. Visit Settings > Imagify to fine-tune your optimisation preferences.

Imagify: Paid vs. Premium

Starting your journey with Imagify doesn’t necessitate opening your purse strings. You can start with the free account, which endows you with 20MB monthly. This plan is excellent for beginners or small websites.

The Growth and Infinite paid plans are for businesses with a higher demand for image optimisations.

The price point for each is justified by the breadth of their offerings and the flexibility they provide. The free version is splendid for websites just starting, but as the adage goes, ‘You get what you pay for’, the paid versions offer greater room to breathe and expand.

Rank Math SEO Plugin

At Trail Digital, we’ve sifted through various SEO plugins and settled on some top contenders worth considering for your small business. Leading the pack is Rank Math, an outstanding SEO tool that scales from novice bloggers to established companies. With a robust set of features, it can elevate your WordPress site’s visibility on search engines.

Rank Math Features

Rank Math is not just another SEO plugin; it’s a comprehensive tool designed to simplify and elevate your SEO game. Below are some of its standout features:

  • Easy-to-Follow Setup Wizard: Effortlessly set up your SEO parameters with Rank Math’s step-by-step guide.
  • SEO Basics: Rank Math covers all the essentials, from meta titles and descriptions to canonical URLs, ensuring your site is search-engine friendly.
  • User-Friendly Interface: Get actionable insights directly alongside your posts.
  • XML Sitemap: Helps search engines easily index your content.
  • Advanced Schema Generator: Enhance your SERP presence with various Schema types.
  • Content AI: Your assistant for crafting SEO-friendly content.
  • Automated Image SEO: Automatically optimises your images for SEO by adding image alt text.
  • Local SEO Optimisation: Boost your visibility in local search results. This is done through local business injection.

By incorporating these features, small businesses can ensure their website is optimised for search engines and offers an enhanced user experience for visitors. The speed and performance of a site can significantly impact search rankings, making them crucial aspects of any comprehensive SEO strategy.


Rank Math offers a free version with many essential SEO tools that empower small businesses to enhance their online presence without digging into their pockets.

For those seeking advanced functionalities, paid plans begin at around $5.75 (R108) per month (billed annually). The different pricing structures cater to bloggers, solopreneurs, business owners, and even agencies, with the costs scaling according to the features and number of websites covered.

For small businesses with a modest budget but big aspirations, the Pro plan at $5.75 (R108) monthly and the Business tier at approximately $19 (R357) monthly stand out as value-packed choices. However, generally, we’ve found the free plan to be more than sufficient for most businesses.

Rank Math Benefits

Why do we at Trail Digital recommend Rank Math as one of the best WordPress SEO plugins? It’s about efficiency and performance. Here are a few things we like about using Rank Math:

  • Versatility: From beginners to SEO experts, it caters to all. It can be set up with many SEO best practices in mind.
  • Comprehensive SEO Solution: It’s an all-in-one tool with numerous features, from keyword tracking to schema markups.
  • Detailed Insights: Integrated Google Search Console and Analytics data provide in-depth website insights.
  • Enhanced Website Visibility: With Rank Math’s advanced schema options, elevate your website’s presence in search results, leading to better click-through rates.
  • Seamless Integration: Rank Math is designed to work harmoniously with popular page builders, themes, and other plugins, ensuring smooth website operation.
  • Continuous Updates & Improvements: Stay ahead of SEO trends and updates as Rank Math constantly evolves, adding new features and ensuring compatibility with the latest Google algorithms.

How To Install Rank Math on WordPress

Taking the plunge with Rank Math? Here’s how to install it on WordPress:

  1. Install the plugin through the wp-admin panel, FTP, or direct server download.
  2. Activate the plugin and launch the setup wizard.
  3. If transitioning from another SEO plugin, use the import settings feature.
  4. Configure the settings as per the wizard’s recommendations.
  5. Dive deeper into Rank Math’s admin interface for more advanced settings.

Rank Math: Paid vs. Premium

The free version of Rank Math provides a solid foundation. However, for businesses aiming for an aggressive growth strategy, the paid version offers additional features such as:

  1. Advanced Google Analytics 4 Integration
  2. Superior Schema capabilities
  3. Keyword rank tracker and keyword insights
  4. Advanced Image SEO capabilities
  5. In-depth Local SEO tools, including multi-location support
  6. Advanced content SEO overview
  7. Advanced redirection module


Small businesses unlock advanced tools for precision and high-level SEO analysis by investing in the paid version. In the ever-evolving landscape of search engine optimisation, having the best tools at your disposal can differentiate between a page-one ranking and being lost in the digital abyss.


In the dynamic landscape of digital marketing, ensuring your website stands out is paramount. Small businesses can achieve remarkable online visibility with the correct SEO plugins.

Having explored three of WordPress’s top SEO plugins, it’s clear that impactful solutions don’t always carry hefty price tags. If you’re eager to elevate your site’s SEO but need help determining where to begin, let Trail Digital guide your journey. Don’t hesitate – contact us today, and let’s transform your digital presence together.



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